Define Your Brand. Defining the Brand’s Core Idea 1) MARK'S INSPIRATIONS 2) CORE TENANTS 3) LIKE MINDED CONSUMERS 4) BUSINESS CATEGORIES 5) DESIGN TO PRODUCTION PROCESS 6) SECRET HEART - UNIQUE TO MARK SCHNEIDER 7) PACKAGING AUDIT 8) BUYING CYCLE 9) COMPETITION BRAND COLOR WHEEL 10) YELP REVIEW LOCAL - ALL 11) YELP REVIEW RANKING - SPONSORED 12) PERSONA CHART 13) DNA STATEMENT 14) BRAND RELEVANCE CHART Slide 1 Slide 1 (current slide) Slide 2 Slide 2 (current slide) Slide 3 Slide 3 (current slide) Slide 4 Slide 4 (current slide) Slide 5 Slide 5 (current slide) Slide 6 Slide 6 (current slide) Slide 7 Slide 7 (current slide) Slide 8 Slide 8 (current slide) Slide 9 Slide 9 (current slide) Slide 10 Slide 10 (current slide) Slide 11 Slide 11 (current slide) Slide 12 Slide 12 (current slide) Slide 13 Slide 13 (current slide) Slide 14 Slide 14 (current slide) Slide 15 Slide 15 (current slide)