Where do you put your flag in the sand? Your brand’s name is where it all begins. Do consumers relate to it? Does it convey your brand’s DNA and is it searchable? Ultimately, when you get it right, it is the foundation to your dynamic brand.
Naming Methodology
1) PRODUCT CATEGORY
2) HAROLD GREENE'S CHAISE LOUNGE DESIGN
3) CHAISE LOUNGE OVERARCHING CONCEPT
4) MOODBOARD FOR LOOK AND FEEL
5) TASK
6) MIND DUMP FOR NAMING
7) NAME CONSIDERATION 1
8) NAME CONSIDERATION 2
9) NAME CONSIDERATION 3
10) NAME CONSIDERATION 4
11) CHOSEN NAME FOR CHAISE LOUNGE
12) WORDMARK
13) SOLIARC'S SYMBOL MOOD BOARD
14) CHAISE LOUNGE SYMBOL
15) SYMBOL AND WORDMARK LOCKUP
16) SECONDARY CONCEPT FOR LIMITED EDITION - 100/100
17) WHISKEY INSIGHTS
18) LIMITED EDITION - 100/100
19) SYMBOL, WORDMARK AND LIMITED EDITION LOCKUP
