HEB - Own Brand
The Own Brand product development teams work to support the overall vision of category managers in H-E-B's procurement and merchandising arm. Close collaboration results in an assortment of Own Brand and national brand products that together are greater than the sum of its parts. The driving goal of the Own Brand department is to provide the category managers additional tools to grow overall sales. This is accomplished most effectively when genuine value is added to products that enhance customer choice and affordability. Much of H-E-B Own Brand's success is attributable to the insight of very demanding and creative category managers.
HEB’s Bravo Detergent Goes Head-to-Head With Tide.
The results are in, and Bravo's numbers don't lie. More than more H-E-B consumers in Texas and Northern Mexico used Bravo laundry detergent. In terms of quality, it offers a solid alternative to Tide Detergent, keeping with H-E-B's own-brand promise of price and quality.
Spicing Up Texas!
Texas Spice Co. project was all about Texas. Signage inspired with its distressed type and homage to the Texas flag it is a design that conjures up Texas style cooking and spices.
Harvest Moon’s New Look
Harvest Moon is a category of jarred fruits and vegetables in the pantry section. The overall feeling of the packaging is approachability and quality. The label frames the product inside the jar in its best light with the woodcut illustration style, custom logotype, and black background.